By Craig Addy
The term ‘the simpler the idea the better it works’ is a phrase that’s frequently bounced around our industry. The point being the cleanest and simplest thought tends to be the stronger ad. This clip has nothing really to do with advertising but is an example of a simple and effective idea not many can trump it. This one sells itself. Watch and be impressed at the simple ingenuity.
Hello. We are Arc. We're a full service Brand Activation agency that produces retail, shopper, promotional and digital marketing campaigns for some of the world's biggest companies. Or, put simply, we create work that talks to consumers wherever they are. In addition to our team of experienced individuals, we also have two specialist arms - lime (experiential) and LeoSports (sponsorship).
Welcome to our Blog.
We will be sharing news, views and reviews on all things Brand Activation.
